Shouldn't They Be Celebrating At Your Restaurant?
The most obvious reason to have a birthday club is that birthdays are popular & people love to celebrate their birthday. Birthdays are the most popular occasion to dine out.
It’s also one of the most common overlooked marketing systems many owners fail to incorporate at their restaurant. In this short read, I will convey the importance of ‘why you need a birthday club’ at your restaurant, in addition to the revenue boosting benefits of creating one.
GOODWILL: patrons that dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!
Its important to make sure you have a compelling offer to incentivize your customers to dine with you versus your competitor. Typical offers involve providing complimentary meals or desserts to the birthday patron if they are accompanied with a paying guest.
You will need to create marketing material to showcase your birthday club to existing guest encouraging them to sign up for your club. This can be post cards you send in the mail, business sized cards you provide to guest upon paying for a meal, or table tents with a call to action to join your birthday club.
On the marketing collateral, you will need a destination for the guest to visit to sign up for your birthday club. This can be a simple one page website that is connected to a email auto responder that captures the customers information and automatically sends them their birthday offer upon the time of their birthday.
You can also take more of a manual approach and provide sign up cards that capture all your customers pertinent information, in which you would then enter this information into a spreadsheet or a database program such as excel or google spreadsheets
Having a internal birthday club can have tremendous benefits for your business. However, it's an additional responsibility that needs constant attention and management.
Unless you have an appointed staff to properly manage your birthday club, routinely enter new sign ups in to your database, track the responsiveness of your marketing, and keep your marketing collateral updated (which can get expensive), then having a birthday club can go south quick.
For this reason is why we recommend you create a SOCIAL MEDIA birthday club compared to a INTERNAL birthday club, because it allows you to get NEW customers who are celebrating a birthday right now!
In addition to the tedious work it requires to run an INTERNAL birthday club, a common concern we hear from restaurant owners is the need to attract NEW customers and not just provide discounts and specials to existing customers who may already have intentions on celebrating their birthday with their restaurant without having to provide a discount.
GET NEW CUSTOMERS FROM SOCIAL MEDIA!
Our system allows us to geographically target thousands of people on a daily basis whose birthday is in the next 7 days within a 10 mile radius of your restaurant! We then send these customers to your restaurant to celebrate their special day.
Since we are confident in our approach, we practice exclusivity. Meaning, we only work with a limited amount of restaurants per geographic region to maintain the effectiveness of our program.
If you can benefit from a steady flow of new customers, and would like to be the exclusive restaurant we deploy our birthday system with, then make sure to proceed to the next step below to learn if having a social media birthday club is a good fit for your restaurant.
Our SOCAL MEDIA Birthday club is the most hands off, passive, hassle free way to increase your revenue and drive new customers into your restaurant daily. Click the button below to learn more. We go over our detailed exact process of how we target 1000’s of birthday guest every day